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The name for this student ministry focuses on the all-day, every-day nature of the Christian walk. The ministry encourages students to live for Christ twenty four hours a day, seven days a week. The initial logo for this ministry, used for about two years, was almost "corporate" in appearance. This redesigned logo was meant to be more of an icon--something we could stamp on anything related to student ministry, from T-shirts to video screens.
The black and red color scheme coveys excitement and boldness. In an effort to keep the cost of student ministry media low, the logo was designed to keep its identity well when produced in just black and white. The round graphic element suggests a clock face. Tucking the graphic element around the number "2" gave the logo a bit of a 3-D look that lifts it off the page and gives it a more youthful appearance.
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