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The ROC is the name of this church's Recreation Outreach Center. This logo replaces an existing design that was very unattractive. In designing the new logo, the importance of a colorful, playful and powerful look was paramount. The leaders in this ministry also felt a cross element was important.
The new logo uses an oval shape to suggest stability. There's also a color "horizon" within the shape and lettering, to suggest reaching a higher "level" of performance in physical and spiritual life. The "Saturn ring" around the logo is tilted to be playful, but also is suggestive that the ministry is "all encompassing"--that the ROC is about every element of life and making it better.
Most of this symbolism is lost on the average person, but it's important, I think, to be purposeful in design so a logo's meaning is clearly in keeping with the thing it represents.
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