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This logo for a local ministry was literally a 20-minute design that resulted from a phone call request. The thick typeface suggested power, while the white space between "M" and "POWER" was reversed out as a cross. An interesting aspect of this logo is that it was designed as a four-color process logo, but in production we found we could reproduce it quite well as a two-color design (black and cyan inks), which saved the client money on his printing bill.
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