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The Kid Quest logo is the umbrella logo for all of this church's children's ministries. It is not completely original, but rather an update of an existing logo. When the Communications Ministry updated the logo, we kept several elements to maintain consistency, including the color scheme and the "boomerang" shapes. The new logo fixes the primary weakness of the old one, which was poor intelligibility of the type.
The new font is much larger and bolder in relation to the other elements. Another factor in the new logo is that it looks quite good in black and white—something we must consider on virtually every logo as much of a church's printed material is produced on a copy machine.
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