This church held a one-day service project outreach built around Matthew 25:35-36. More than 1,500 adults took an afternoon to live out these verses by feeding the hungry, clothing the needy, and visiting those who were sick, elderly or in prison. It's Your Serve touched more than 5,000 lives in one afternoon.

The logo for It's Your Serve came from the stock photo on th left of a hand with a heart painted on it. A "flat" version was developed by scanning the hand-print of a staff member and then embedding a hart shape inside it in Photoshop. The title "It's Your Serve" suggested that the responsibility for realizing the ministry day was personal for everyone.

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