| A communications ministry organizes ideas and actions through a process called "integration." Integration helps a team to get the most out of every effort as they join separate elements into more powerful combinations of themes, service and activities.
Integration is putting the pieces together to make ministry happen. In communications one can often find ways to combine separate elements of a project or multiple ministry projects to yield results that are greater than the sum of the parts. In the secular marketplace this is called “synergy.”
In communications ministry, the team is not in the entertainment business, nor are they trying to connect elements in a way that increases their dollar value, so synergy is not the central goal. A communicator does, however, want to increase the reach of an individual ministry and its effectiveness within the overall purpose and mission of the church.
Integration takes ideas in many areas and fits them together seamlessly. Integration is taking all the means of communication--from print to the web to video to display to word of mouth--and making them work as one. The result is a whole that is much greater than the sum of the parts. A team can accomplish this in part through the process of integration.
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Integration
A variety of communication techniques allows us to connect ministries in fresh ways, leading to greater interest and attention.
What Communications Ministry Brings to a Church
A Communications Ministry can be a powerful tool for a clear message in a fast-paced world with a short attention span.
Determining the Takeaway
The most important element of any ministry project is what people walk away with.
Free to Fail
Failure isn't a mistake unless you make it one. Learn to use failure to move forward.
The Discipline of Creativity
How do you keep ideas from getting wildly out of the possible? By applying simple discipline to creative work.
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Random Word Factory
Get your creativity going when you take a random word and use it in your project or challenge.
Web Window
What's out there in the vast internet that can spur your creative energy? Find out as you gaze into the Web Window!
Quote-o-Matic
Can something someone said be useful in your creative task? Find out!
Questions!
Sometimes the right answer is just a matter of the right inquiry.
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Copyright Eugene L. Mason. All rights reserved. 032710
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