Aligning Dreaming Planning Organizing Serving Celebrating Learning Ministry Communicorps

Have you ever been in love? Not like you love ice cream (and who doesn't love ice cream?) but head-over-heals, stars in your eyes, walking on clouds in love? Now think--how did you get there?

Chances are, you had a lot in common to begin with. You liked the same movies, you laughed at the same jokes, you had those weird "are you thinking what I'm thinking?" moments. But something else happens when you're in love. You begin to look for things you have in common. You compromise and move toward the other person.

You may not like spending Saturday shopping for yarn, but she doesn't have to know that. You may not like sitting on a bleacher yelling at a hockey player and eating a stale hot dog, but he doesn't have to know that. There's a desire in both parties to think about the things that you share, and to share things that you might not have thought about before.

Integration is like being in love. It's a conscious decision to work toward making things fit together. It's more than compromise or conciliation. It's believing that the whole is better, more effective, than the separate parts.

Integration is unselfish. It works toward unity. Integration buys flowers and boxes of chocolate and gives them away without being asked. Integration writes nice notes and slips them in front of breakfast on the kitchen table. Integration makes sure the coffee is just the way the other person likes it. Simply put: integration makes the relationship happen.

Integration is the key. Because Communications Ministry doesn't work without integration, and integration can't work well without a Communications Ministry. They're virtually inseparable. Kinda like when two people are in love. This sounds confusing? Well, guess what? Love is confusing. Get used to it. And love is hard, too. Whoever said love--I mean integration--was going to be easy? You have to work at it.

Integration stands the test of time. Lasting love is strong, consistent, reliable, trustworthy. Integration is the consistency of communication. It helps to build confidence in the information as it is broadcast through multiple means with similar tone and character.

  See "Organizing" section for more about "integration".

  The next "I": Involvement...

  The Six "I's": Putting It Together...


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What integration through communcations does for a church:

The message is consistent. With all media communicating the same basic message in various forms, it becomes a consistent idea to all hearers.

The message is clear. With all media communicating a consistent message, it is less likely to be sidetracked or miscommunicated, thus becoming clear, or easier to understand, to the audience.

The message is concise. Because the same explanation is given through multiple media, it can be shortened, becoming more concise to the hearer. In other words, they need to hear the message fewer times before they comprehend the total meaning.

The message is trustworthy. When the audience begins to see consistency and clarity in all areas of communication, it builds trust in all information. This trust leads to a greater comfort level and confidence for the audience.

Putting It All Together:

What's all this about? The result of a solid communications ministry affects all areas of the church positively, growing His Kingdom through service. Here's how to put it all together...