Communicorps :: Learning :: By Definition

Brainstorming

Brainstorming has become a commonly used generic term for creative thinking. The foundation of brainstorming is a generating ideas in a group situation. It is based on the principle of suspending judgment. The generation phase is separate from the judgment phase of thinking.

Brainstorming is a process that works best with a group of people when you follow the following rules.

Have a well-defined and clearly stated problem.
Have someone assigned to write down all the ideas as they occur.
Have the between 5 and 16 people in the group.
Suspend judgment.
Encourage people to build on the ideas of others.
Have fun--if the atmosphere is too serious people will likely not open up to express their thoughts.
Encourage way-out and odd ideas.

The whole idea of brainstorming is that other people's remarks would act to stimulate your own ideas in a sort of chain reaction of ideas. Individuals are sometimes better at generating strategic vision and fresh directions. Once the idea has been born, a group may be better able to develop it more fully than can the originator.

Action Ideas.

Have butcher paper or large drawing pads and markers available. It is important to record ideas is a permanent fashion versus on a whiteboard that can be erased.
Encourage everyone to participate in brainstorming. In addition to voicing their own ideas, they can feel free to expand on others' suggestions.
Brainstorm several projects or challenges during a session. If ideas slow to a trickle on one project, switch subject matter to reinvigorate original thinking.