About the "Swirl" Design
Here I've juxtaposed the more traditional and ancient cross shape with a very modern swirling shape. The modern shape suggests motion, growth, momentum. The cross suggests Christ and its more traditional appearance suggests foundation or groundedness. The logo works well in all size applications.
Suggested Colors and Typefaces
Color selections (spot colors based on Pantone coated color selector): Pantone 1945U and 688U. Process color options can be explored using the available Layered Photoshop File (PSD).
Typeface Used: Spartan by Linotype (Click here for purchasing information). The Spartan family was released by American Type Founders around 1936 as an American copy of Futura. This popular design was used in a variety of ways, from short blocks of text to headlines to advertising and packaging. Spartan Classified was designed specifically for use at 5.5-point in classified advertising. Suitable at small sizes, the characters are wide with plenty of space around them, and the x-height is large.
