About the "Serve" Design
Service to the cause of Christ is central to our lives as believers. This logo takes a "hands on" approach to the idea of service. I like the hand print as a symbol of servanthood because it looks a little gritty--down in the trenches, so to speak. The cross here at the center of the hand defines the source of our strength and motivation for our service in Christ. This logo communicates well at all size applications.
Suggested Colors and Typefaces
Color selections (spot colors based on Pantone coated color selector): Pantone Orange 21U and 576U. Process color options can be explored using the available Layered Photoshop File (PSD).
Typeface Used: Excelsior by Adobe (Click here for purchase information). Excelsior was produced in 1931 under the supervision of Chauncey H. Griffith of Linotype. Like Corona, Excelsior was one of the five typefaces in Griffith’s Legibility Group, types that were designed specifically to remain legible under the poor printing conditions that are a matter of course in newspaper printing. Excelsior is still used for that purpose by many European daily newspapers.
