About the "Rebirth" Design
This logo went through several iterations before I settled on this design--at one point it was a butterly. I like the leaves as a symbol of life and change and season. The circular form here communicates a cycle or motion. It's the simplicity and elegance of the drawing that help this design to communicate so clearly. It works well in all size applications.
Suggested Colors and Typefaces
Color selections (spot colors based on Pantone coated color selector): Pantone 363C and 360C. Process color options can be explored using the available Layered Photoshop File (PSD).
Typeface Used: Helvetica Rounded by Adobe (Click here for purchasing information). The basic design of Helvetica Rounded is the same as the design of the normal Helvetica fonts. The only difference is that the stroke endings of Helvetica Rounded are rounded rather than squared. The overall effect of this display type is more friendly, casual and playful than its traditional relative.
