About the "Monogram" Design
Here I wanted to show the idea of the church breaking through its own four walls and going into its community. The cross square is "outside the box" so to speak. The various colors represent ministries within the body that are serving the world. The logo works well at all size applications.
Suggested Colors and Typefaces
Color selections (spot colors based on Pantone coated color selector): Pantone Cool Gray 9U, 327U, 131U and 228U. Process color options can be explored using the available Layered Photoshop File (PSD).
Typeface Used: Trade Gothic LH by Linotype (Click here for purchasing information). The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960. Trade Gothic does not display as much unifying family structure as other popular sans-serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.
