About the "Modern" Design
The rounded edges and circles in this simple cross design give it a modern and minimalist appearance. The four "quadrants" suggested by the logo could be used to illustrate different aspects of the Christian life, such as prayer, worship, study of the Word and service. The logo works well at all size applications.
Suggested Colors and Typefaces
Color selections (spot colors based on Pantone uncoated color selector): Pantone Warm Gray 5U and 3015U. Process color options can be explored using the available Layered Photoshop File (PSD).
Typeface Used: Helvetica Neue by Linotype (Click here for purchasing information). This typeface, designed by Max Miedinger and other project members at the Haas’sche Schriftgiesserei, has become one of the most famous and popular typefaces in the world, thanks to the marketing strategy of Stempel and Linotype. In 1983, D. Stempel AG redesigned and digitized the Neue Helvetica typeface for Linotype and made it a self-contained font family. Today, this family consists of 51 different font weights. The Neue Helvetica sets new standards in terms of its form and number of variants. It is the quintessential sans serif font, timeless and neutral and can be used for all types of communication.
