About the "Differential" Design
In this design the cross is a reverse (negative space) shape. The simple design in positive suggests five squares as the center and petals of a flower--I like to think of it as a modernized dogwood motif. I've colored one section differently to signify that a Christ-follower should stand out or apart from the world. The logo works well at all size applications.
Suggested Colors and Typefaces
Color selections (spot colors based on Pantone uncoated color selector): Pantone 3005U and 3405U. Process color options can be explored using the available Layered Photoshop File (PSD).
Typeface Used: Arial Narrow by Emigre (Click here for purchasing information). A condensed version of Arial that allows for more text to be communicated in smaller area. Arial Narrow Regular is great for spreadsheets and for uses from headlines to fine print. Because Arial is included with just about every new Windows and Macintosh computer, it's instantly available as a type choice without additional expense.
