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Click below to download items associated with this logo:

Item File Link
Common Color Logo (PSD) [ Download Now 199KB ]
Common Black and White Logo (TIF) [ Download Now 55KB ]

  About the "Common" Design
This is my more modern take on the very old Jerusalem cross design. Here the idea is to suggest both the cross itself, and the idea of a commons or meeting space--not unlike a colllege commons or "quad". The small insets on the corners make the design seem to point a bit toward its center, making the cross or Christ the focus of the logo. Interestingly, though I do not show it here, the logo also works well as a diamond, if tipped up 45 degrees to its diagonal.

  Suggested Colors and Typefaces
Color selections (spot colors based on Pantone uncoated color selector): Pantone 2915U and 143U. Process color options can be explored using the available Layered Photoshop File (PSD).

Typeface Used: Triplex by Emigre (Click here for purchasing information). Introduced in 1989, Triplex is available in both serif and san serif varieties, making it very versatile. I like the font because it works well as a display face and well as a text face (in limited applications). It has a pleasing appearance due to its wide counters and high x-height.

  For Further Reading On This Topic...

Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies

Logo Design That Works: Secrets for Successful Logo Design (That Works Series)

> Click for more books and periodicals on designing.

How to pick a logo I thought you said branding wasn't important How to use a logo

Copyright Gene Mason. All rights reserved.

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More Info
Church Logo Lab
Logo Selections 1
Logo Selections 2

Logo: Cross or Not?

Logos and Branding

Logos and Color

How to Pick a Church Logo

How to Use a Church Logo

Logos: One or Many?

Logos: Versatility
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