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Click below to download items associated with this logo:

Item File Link
Bridge Color Logo (PSD) [ Download Now 442KB ]
Bridge Black and White Logo (TIF) [ Download Now 66KB ]

  About the "Bridge" Design
With this logo I really wanted to communicate the concept of Christ as a bridge from spiritual death to eternal life. I began with an actual illustration of a bridge, but in the end a more abstract form seemed more attractive. The arch design suggests a bridge, while the geometric layering suggests both the shape of a stained glass window, and an interwoven pattern of a relationship. The logo is versatile, working well at all sizes. The asymmetrical design also lends itself to a number of treatments of text and location with respect to the overall logotype.

  Suggested Colors and Typefaces
Color selections (spot colors based on Pantone uncoated color selector): Pantone 643U, 646U amd 648U. Process color options can be explored using the available Layered Photoshop File (PSD).

Typeface Used: Arno Pro by Adobe (Click here for purchasing information). This is mid-twentieth-century typeface with an extended look that appears quite modern. I really like the serious yet casual look the typeface gives in all-lower-case.

  For Further Reading On This Topic...

Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies

Logo Design That Works: Secrets for Successful Logo Design (That Works Series)

> Click for more books and periodicals on designing.

How to pick a logo I thought you said branding wasn't important How to use a logo

Copyright Gene Mason. All rights reserved.

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