About the "Arrow" Design
A sense of direction and forward momentum in life are evident in this logo design. A modern look combined with a bright color scheme makes the look appropriate for a contemporary church. Thought the idea of direction is clearly communicated, the logo is a little weak in terms of spiritual application, in my opinion. The complexity of the smaller arrows may also limit the logo somewhat in applications where it is very small.
Suggested Colors and Typefaces
Color selections (spot colors based on Pantone uncoated color selector): Pantone Red 032U and 130U. Process color options can be explored using the available Layered Photoshop File (PSD).
Typeface Used: Didot by Linotype (Click here for purchasing information). Similar in style to the modern Bodoni, this slab-serif font features very fine flat serifs which give it a more contemporary yet restrained appearance.

For Further Reading On This Topic...
> Click for more books and periodicals on designing.
