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Click below to download items associated with this logo:

Item File Link
Arrow Color Logo (PSD) [ Download Now 597KB ]
Arrow Black and White Logo (TIF) [ Download Now 73KB ]

  About the "Arrow" Design
A sense of direction and forward momentum in life are evident in this logo design. A modern look combined with a bright color scheme makes the look appropriate for a contemporary church. Thought the idea of direction is clearly communicated, the logo is a little weak in terms of spiritual application, in my opinion. The complexity of the smaller arrows may also limit the logo somewhat in applications where it is very small.

  Suggested Colors and Typefaces
Color selections (spot colors based on Pantone uncoated color selector): Pantone Red 032U and 130U. Process color options can be explored using the available Layered Photoshop File (PSD).

Typeface Used: Didot by Linotype (Click here for purchasing information). Similar in style to the modern Bodoni, this slab-serif font features very fine flat serifs which give it a more contemporary yet restrained appearance.

  For Further Reading On This Topic...

Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies

Logo Design That Works: Secrets for Successful Logo Design (That Works Series)

> Click for more books and periodicals on designing.

How to pick a logo I thought you said branding wasn't important How to use a logo

Copyright Gene Mason. All rights reserved. 032710

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More Info
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